ConceptBranding · Speciality coffee
A quiet, tactile identity for a small Nordic roastery.
The brief
Self-initiated concept: how might an independent roaster stand out on a crowded shelf without shouting?
Our approach
We explored a restrained system — cream paper, a single burgundy seal and a typographic voice that feels hand-set. Packaging, still life and social templates share one calm visual rhythm.
Explored
- Brand platform
- Identity system
- Packaging
- Still-life photography
This is a self-initiated concept project created to illustrate FLAZE's approach. It is not commissioned client work, and the brand shown is fictional.
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Amber House
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