ConceptBranding · Furniture & interiors
Editorial art direction for a small furniture maker.
The brief
Self-initiated concept: let the craft speak with light, shadow and space.
Our approach
An art-direction system for product photography and a lookbook that treats each piece like a sculpture.
Explored
- Art direction
- Product photography
- Lookbook design
This is a self-initiated concept project created to illustrate FLAZE's approach. It is not commissioned client work, and the brand shown is fictional.
Next concept
Nord Roast
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